Seven figure salon owner David Barnett shares his secrets to building a million dollar hair business
Interview Summary 1) Start your business small using what you already have available to you 2) Plan out your day in advance 3) Upsell your client (THIS IS HUGE!!!) Dave Barnett talks about having an add-on service (your upsell) which could be eyebrows, eyelashes, hair coloring to your existing main service to your clients 4) Always offer retail products to your customers. 5) Have the mindset that YOU ARE A BUSINESS and a true professional. You are there to advise your clients so do so and introduce new great products that can help them 6) Don't be afraid to fail. 7) Work ON your business and not IN your business 8) As an overwhelmed hair stylist, think of yourself as a team and hire new hair stylist to work with you as a team. Offer commission based vs. booth rental. It WORKS!!!
In my first episode, I interview a hair stylist veteran Eric Saranto of Eric Saranto Salon based in Seattle, WA. Eric is a six-figure hair designer who has been in the game for 30 years. He shares his tips that any stylist can use to increase their revenue and achieve success. Tips shared by Eric Saranto during interview: 1) Stay in touch with your customers 2) Recommended book "Beautiful Business" by Sam Brocato - his mentor 3) Keep in touch with your customers 4) Send out a customer survey 5) Get your customers used to you raising your prices 6) Gaining specialization as a hair colorist which increased revenue by 40% 7) Show up emotionally & mentally aware everyday 8) Communicate with your client by asking open-ended and closed-ended questions so you know exactly what they want 9) Start with the end in mind 10) Growth in Business begins with the 4 R's